The Sister Strength PT story
For Beth Lind, the patients were always there. Women in Hibbing living with pelvic pain, postpartum challenges, and conditions their doctors had too often waved away as simply part of being female. What was missing was a place designed specifically to treat them, with the time and freedom to actually do it right. In July 2024, Beth launched Sister Strength PT, a Hibbing-based women’s health physical therapy practice built on a simple but powerful premise: every woman deserves access to specialized care, close to home and free from the restrictions that insurance-driven medicine so often imposes.
Beth came to this work from years in outpatient orthopedic physical therapy. Along the way, she recognized a gap she couldn’t stop thinking about: women’s pelvic health, a field touching everything from incontinence to postpartum recovery and chronic pelvic pain, was routinely undertreated and poorly understood in the communities she served. She wanted to change that, and she wanted to do it in Hibbing. By operating as a cash-pay practice that accepts HSA and FSA cards and provides clients with superbills for insurance reimbursement, Beth built a model that puts clinical judgment back in the hands of the provider and the patient, not the insurance company.
Building a specialized practice with a niche that many in the community didn’t yet know they needed meant that getting found online was critical. That’s where Northland SBDC came in, and through the Hibbing Business Edge program, Beth received something beyond standard consulting. Hibbing Business Edge, made possible through a partnership between Northland SBDC, the Hibbing Area Chamber of Commerce, the Hibbing Economic Development Authority, and the Minnesota Department of Iron Range Resources and Rehabilitation, provides Hibbing businesses with nearly double the consulting hours of regular SBDC services, with a focus on advanced marketing and digital strategy.
“I couldn’t have had the exposure over the internet without Northland SBDC and Molly Solberg’s help. I wouldn’t have the growth I’ve had without them.”
Consultant Molly Solberg worked closely with Beth on website development, search engine visibility, and the targeted messaging needed to reach women who might not yet know that help exists for what they’re experiencing. According to Molly, “Beth had the expertise and passion to help women with health concerns, but she needed support in reaching the women who needed her services most. Through strategic marketing and community outreach, Sister Strength PT is becoming a trusted regional resource, increasing awareness of women’s physical therapy and helping more women access life-changing care close to home.”
Looking ahead, Beth is focused on continuing to educate and serve women throughout the Hibbing region, expanding awareness of a type of care that too many women still don’t know is available to them. For a community with a real need and a provider with real dedication, the work is just getting started.